{"title":"What's Next","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eThe next drop is in the making.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eWe're always working on what's next. New designs, fresh colourways, and everyday essentials built around what Dad Division stands for — showing up, making memories, and embracing the chaos of fatherhood.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eFrom new caps to pieces we've been working on behind the scenes, every drop is designed to fit into your everyday life. The early mornings, the weekend adventures, the family time, and everything that happens in between.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eNothing overcomplicated. Nothing for the sake of trends. Just thoughtful designs for dads who take pride in the role they play, even when they've got it all figured out only half the time.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003e\u003cspan\u003eIn the works. Coming soon. Made for dads like us.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e","products":[{"product_id":"daddy","title":"Daddy","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eA classic silhouette. A softer side of dad life.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eMeet The Daddy — an everyday essential with a little character of its own. Finished in rich chocolate brown with a subtle tonal pattern, it pairs understated texture with raised dusty rose embroidery for a distinctive contrast that feels both playful and refined.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: Chocolate Brown \/ Dusty Rose\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division","offers":[{"title":"Default Title","offer_id":53600588857651,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/Daddy-Notify.png?v=1786768569"},{"product_id":"fredo","title":"The Godfather","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eAn offer you can't refuse. If you know, you know.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eMeet The Godfather — a premium statement piece inspired by an icon of the silver screen, reimagined for the men who hold their own kind of influence.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eBut the title means more than just a movie reference. It's for the uncles, godfathers, and trusted father figures who earn their place in a child's life — the ones who offer advice, keep their word, and show up when it counts. The ones who may not be Dad, but are family all the same.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eA little old-school attitude. A lot of meaning behind the name.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: White \/ Black \/ Gold\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division","offers":[{"title":"Default Title","offer_id":53604058464563,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/Godfather-NotifyShowcase.png?v=1786768422"},{"product_id":"fish-khaki","title":"The Weekender","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eMeet The Weekender in Dark Grey — a refined take on the everyday bucket hat. Finished in a deep charcoal tone with subtle tonal patterns and contrasting white Dad Division embroidery.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eNo fuss. No overthinking. Just a good hat.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: Dark Grey\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division","offers":[{"title":"Grey","offer_id":67645730685235,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/Fish-Grey-Notify.png?v=1786770115"},{"product_id":"khaki-fish","title":"The Gentle Bucker","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eAn easygoing essential. Made for the everyday.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eMeet The Gentle Bucker — a relaxed take on a timeless classic. Finished in earthy khaki with subtle tonal detailing and signature Dad Division embroidery, it brings understated character to an everyday staple.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eFrom family outings to weekends outdoors, this is the kind of piece you'll reach for without a second thought.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: Khaki\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division","offers":[{"title":"Default Title","offer_id":53604077568307,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/Fish-OverallKhaki.png?v=1783118589"},{"product_id":"oversized-premium-dad-division-t-shirt-vintage-olive","title":"Oversized Premium Dad Division T-Shirt","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ePremium weight. Everyday purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeet The Everyday — a premium oversized tee crafted from 270 GSM cotton, offering a substantial feel, a relaxed silhouette, and a clean, understated finish. Designed for comfort without compromising on structure, it's an essential built for the everyday rhythm of fatherhood.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dad Division","offers":[{"title":"S","offer_id":53801889300787,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false},{"title":"M","offer_id":53801889333555,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false},{"title":"L","offer_id":53801889366323,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/Oversized-Comingsoon_6e82d132-bc96-435a-be2c-3fb114d794f8.png?v=1786774986"},{"product_id":"light-blue-and-gold","title":"The Blueprint","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eA fresh perspective. A bold statement.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 1 []\"\u003e\n\u003cspan\u003eMeet The Blueprint — a modern classic designed to stand out without compromising on everyday versatility. \u003c\/span\u003e\u003cspan\u003eBuilt with a structured six-panel crown, this cap holds its shape for a sharp, defined look. The breathable mesh back adds a classic trucker-inspired touch.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cspan\u003eDistinctive in colour. Timeless in spirit. \u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: Sky Blue \/ Golden Yellow\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division","offers":[{"title":"Default Title","offer_id":53657639059763,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/SkyBlue-Notify.png?v=1786768714"},{"product_id":"the-heartkeeper","title":"The Heartkeeper - One for the mums","description":"\u003ch6 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eFor the ones who hold it all together.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eIntroducing The Heartkeeper — a special one-off created to celebrate the mums who make a house feel like home. The quiet strength, the endless care, the little things that often go unnoticed. She's the one who remembers, reassures, and keeps everyone going, even when her own hands are full.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: Cream \/ Chocolate Brown\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eDesign: Capybara illustration with embroidered lettering\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eStyle: Relaxed, everyday cap\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eClosure: Adjustable back strap with metal buckle\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eCollection: A special one-off\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division Co.","offers":[{"title":"Default Title","offer_id":67646348067123,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/Mum-Capy.jpg?v=1791721496"},{"product_id":"the-mono-batik-socks","title":"The Mono Batik Socks","description":"\u003ch6 data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003e\u003cspan\u003eRooted in culture. Made for everyday.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eMeet The Mono Batik — a considered take on an everyday essential, inspired by the timeless patterns of Southeast Asian batik. A deep slate-blue base meets a subtle monochrome floral motif, bringing heritage-inspired character to a modern wardrobe.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\n\u003cspan\u003eFinished with the signature \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ePresent Over Perfect\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e message, these socks balance understated design with everyday comfort. Whether you're heading to work, spending the weekend with family, or taking a well-earned moment off, they're made to fit seamlessly into the rhythm of dad life.\u003c\/span\u003e\n\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eA quiet nod to culture. A reminder of what matters. Made to be worn on repeat.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cstrong\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h6\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eColour: Slate Blue \/ Tonal Floral\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch6\u003e\u003cspan\u003eDesign: Batik-inspired monochrome pattern\u003c\/span\u003e\u003c\/h6\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dad Division Co.","offers":[{"title":"Default Title","offer_id":67646377001267,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/7662\/8019\/files\/D5-Socks-Batik-Selected.png?v=1791721960"}],"url":"https:\/\/daddivision.co\/en-my\/collections\/frontpage.oembed","provider":"Dad Division Co.","version":"1.0","type":"link"}